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Daryl Q. Wolfe, '92 Finance

Daryl WolfTitle: Chief Sales & Partnership Officer/Executive Vice President & Chief Marketing Officer
Company: NASCAR/International Speedway Corporation
Location: Daytona Beach, FL

Daryl Q. Wolfe serves as chief sales and partnership officer for NASCAR and as executive vice president and chief marketing officer for ISC. He has been employed by ISC since 1995.

Wolfe reports directly to both Steve Phelps, executive vice president and chief global sales and marketing officer for NASCAR, as well as John Saunders, president of ISC. Wolfe oversees the Company's corporate and consumer sales and marketing initiatives.  In addition, he oversees and has responsibility for integrated media sales, management of ISC’s licensing properties, print/publishing, photography, creative and marketing services.

In regards to consumer and marketing services, Wolfe oversees a staff that works closely with ISC’s full suite of business units and track properties to identify and implement innovative consumer marketing strategies designed to create/enhance fan engagement and entertainment while delivering a best-in-class guest experience from driveway to driveway.  These responsibilities also include creative services, communications, sales and database marketing.

In regards to consumer and marketing services, Wolfe oversees a staff that works closely with ISC’s full suite of business units and track properties to identify and implement innovative consumer marketing strategies designed to create/enhance fan engagement and entertainment while delivering a best-in-class guest experience from driveway to driveway.  These responsibilities also include creative services, communications, sales and database marketing.

In regards to corporate and media sales, Wolfe oversees a staff that identifies, negotiates, secures and oversees the day-to-day management of marketing partnerships with many of the most powerful and visible companies in America.  This group is charged with maximizing revenue by utilizing ISC’s collective portfolio of marketing assets.

Wolfe’s team manages these relationships by identifying specific goal-oriented marketing solutions and cross-promotional opportunities. The partnerships include numerous multi-business unit agreements and single and multi-track agreements in more than 100 different sponsorship categories.  He also works closely with ISC’s network partners (FOX/FS1, ESPN, Turner, Etc.) focusing on pre-promotion and media sales surrounding ISC’s events.

Wolfe most recently served as ISC’s Chief Marketing Officer and Vice President, Sales and Media and prior to that, ISC’s Managing Director – Marketing Partnerships.  Prior to ISC marketing, Wolfe held a variety of positions at ISC, including Promotions Representative and Director of Publicity at Daytona International Speedway, an ISC facility.

Wolfe graduated from Florida State University in 1992, earning a B.A. in Finance.  He lives in Port Orange, Fla. with his wife Suzie, son Connor and daughter Caroline.



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