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Conference Chairs

Martin Mende
Associate Professor of Marketing
mmende@business.fsu.edu
850-644 7897

Martin Mende is Associate Professor of Marketing at Florida State University (Ph.D. Arizona State University, Ph.D. Catholic University of Eichstaett, Germany). His research interests include customer-firm relationships, and transformative consumer and service research. His research has been published in leading journals including the Journal of Marketing ResearchJournal of Service ResearchMarketing Letters, and the Journal of Business Research.



Maura L. Scott
Madeline Duncan Rolland Associate Professor of Business Administration & Dean’s Emerging Scholar 
mlscott@business.fsu.edu
850-644-6554

Maura Scott is Associate Professor of Marketing at Florida State University (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include over-consumption behavior, goal setting, self-regulation, and transformative consumer research. Her research has been published in leading marketing journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Consumer Psychology, Marketing Letters, Journal of Advertising and Journal of Business Research.

Dr. Scott’s industry background includes marketing management positions at 3M Company, Dial Corporation, and Motorola. She won an Honorable Mention for the JCR Robert Ferber Award, an ACR Transformative Consumer Research Grant, and an ACR-MSI Shopper Marketing Grant.






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