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Women in Business to benefit from the college’s Giving Tuesday


Women in Business (WIB) president Caroline Durrance and her colleagues on the FSU student organization’s nine-member executive board are not short on ideas of how to best position women across campus with movers and shakers who can help jump start their careers. What they lack are the funds that will allow them to implement their ideas.

That’s one reason Durrance is thrilled the organization will be the recipient of proceeds from Giving Tuesday, Nov. 28. The possible windfall will enable Women in Business to fulfill its mission of providing professional development and hosting top business women speakers who inspire students wishing to follow in their footsteps. Durrance is hopeful Giving Tuesday will raise at least $2,500 to offset the cost of these and other activities.

Giving Tuesday is a global day of online giving created five years ago by the United Nations Foundation to kick off the holiday and end-of-year charitable season—and celebrate generosity and giving. The idea for Giving Tuesday was sparked by national Black Friday and Cyber Monday. The U.N.’s effort has been hugely successful.

In 2014, the  Office of Annual Giving in the FSU Foundation launched its own university-wide online Giving Tuesday campaign and raised $10,135 from 61 donors. Last year it raised $55,945 from 266 donors.

“I’m grateful to the College of Business for making Women in Business a funding priority for Giving Tuesday this year,” said Durrance, a senior majoring in management and marketing. “In addition to allowing us to bring in speakers, the money raised will make it possible for us to offer networking opportunities that make a world of difference to all of us students. Whatever we raise will be a boon to Women in Business, and we are grateful.”

Founded in 2007, the 60-member WIB group meets bi-weekly and features speakers who share their experiences and present on topics like preparing for interviews, perfecting your resume, maintaining a work-life balance, negotiating, and effectively using LinkedIn, the social media site dedicated to professional networking.

The organization has been forging partnerships with student groups in colleges across campus to co-host social events and professional conferences and to broaden its alumni network of business women willing to mentor the next generation.

Representatives from companies such as Apple, Amazon, ALDI, Signature Consultants and the Gabor Agency, have attended the meetings, providing opportunities for WIB members to introduce themselves and present their resumes.

To make a gift, please visit the FSU Foundation and complete the online College of Business Donation form, designating your gift to Women in Business. 

For more information about Women in Business, contact Durrance at FSUWIB@gmail.com.

For information about Giving Tuesday, please contact Marissa Mainwood, student engagement coordinator, at mmainwood@business.fsu.edu.


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