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Marketing graduate begins two-year term as chair of the FSU Foundation board

Aug 23, 2016

Julie DunnEven as a student in the 1990s, Julie Dunn Eichenberg (MAR ’94) was an enthusiastic and energetic participant at Florida State University. She served as Panhellenic Association president, senior class secretary, a member of the Student Alumni Association, the Student Senate and the Order of Omega Greek Honor Society, and became a founding member of the elite Burning Spear Society. Named 1993 Greek Woman of the Year, she received the Seminole Leadership Award and was one of three students selected in 1994 for the Garnet and Gold Key leadership honor society’s Hall of Fame.

Eichenberg credits these campus activities, as well as her classroom experience in the College of Business, for helping to make her the person she is today. For the same reasons, 22 years after graduating, she remains a tireless and generous advocate for FSU.

“You give back to what you love, and I’m passionate about FSU, so it’s important for me to give back,” said Eichenberg, who in July took the reins as chair of the FSU Foundation Board of Trustees for a two-year term. She is, as well, a member of the Seminole Torchbearers Board supporting the FSU Division of Student Affairs and a financial supporter of the college’s new home, Legacy Hall.

“To be a preeminent university and the best business school in the country, you have to have the best facilities, the best faculty and the best programs,” she said. “You want to make sure incoming students get that same incredible experience you had. Yet it has to be even better, because the stakes are higher now. You have to prepare your students to be the best they can be because the business world is competitive, much more competitive now than it was more than 20 years ago, when I started out.”

Eichenberg has spent the past 19 years at Turner Content Distribution, the marketing distribution arm of Turner, a Time Warner company with a portfolio of brands that include CNN, TNT, TBS, Cartoon Network and TCM. As vice president of brand distribution, based in Atlanta, she manages the distribution of content for Turner’s news and entertainment networks in the United States and Canada and leads content negotiation and marketing strategy with the company’s largest distributors, field accounts and affiliate ad sales.

She also chairs the Gamma Phi Beta Foundation, a position she was appointed to in 2014 by the organization’s international council. In this role, she leads a 14-member board of trustees and directs the foundation staff based in Colorado.

As chair of the FSU Foundation Board of Trustees, Eichenberg, who with her husband has funded the Robert & Julie Eichenberg Interview Room in Legacy Hall, says she has two top priorities. One is harvesting the talents of her fellow Foundation trustees.

“Our trustees are remarkably accomplished,” Eichenberg said. “As chair of the Foundation, I want to ensure that we are using their incredible talents as engaged ambassadors, willing to advocate for Florida State and tell the story that FSU is so much more than athletics,” she said.

Eichenberg’s other priority is ensuring that the university reaches its $1-billion Raise the Torch capital campaign goal.

“Your gift doesn’t have to be millions and millions of dollars,” she said. “Your gift can be whatever you can give that is meaningful for you. It’s important for us to establish our commitment and to make part of that commitment financial. I want the university to continue to grow. When you’ve got that degree on the wall, you want it to mean something.”

By Barbara Ash





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