FSU shield




Message from Dean Michael Hartline - April 2017

Mar 31, 2017

Hartline horizontalToday marks one year since I became dean of the College of Business. What I said then is still true: This position is truly humbling and rewarding for me, and I am thankful every day for the opportunity to serve our college and university.

In the last year, I have met so many wonderful alumni and friends who have a deep passion for our college. Their support of our students, faculty and programs truly makes a difference and ensures our ability to move forward on the path to preeminence.

We have embarked on an ambitious vision for the College of Business and implemented a strategy to become and to be recognized as a preeminent public business school and break into the Top 25 nationwide. To achieve this goal, we must continue to make investments in four key areas – our Four P’s: People, Programs, Place and Posture.

People - Preeminence is impossible without people. Through scholarship and other support, we can recruit the best and brightest to FSU. I’m pleased to report that our students are achieving new heights and landing great jobs at some of the best companies in the nation.

Our faculty members also have had a banner year in terms of research productivity and other scholarly achievements.

  • Dr. Ruby Lee (Marketing) and Dr. Bruce Lamont (Management) were selected for prestigious Fulbright Award appointments this year.
  • Dr. Chad Van Iddekinge (Management) was recently ranked the No. 1 Organizational Behavior/Human Resources scholar in the world, based on productivity.
  • Our Marketing Department ranks No. 10 in the world for faculty research published in the Journal of Marketing, the discipline’s top research journal.
  • Also in Marketing, Dr. Michael Brady was appointed to a four-year term as editor of the Journal of Service Research.
  • Our junior Business Analytics faculty, Drs. Guangzhi Shang, Noyan Ilk and Yu-Kai Lin, are enjoying early career success by publishing in top journals.
  • Drs. Kathleen McCullough, Cassandra Cole and Patricia Born (Risk Management) rank No. 1, No. 2 and No. 7, respectively, as the most prolific authors in leading risk management journals.
  • Our Finance faculty will soon host 25 of the world’s leading scholars at the SunTrust Conference, April 6-8 in Sandestin.
  • Our Accounting faculty partnered with the Netherlands’ Maastricht University and VU University Amsterdam to offer an International Executive Masters of Auditing (IEMA) program. This is a very prestigious program that we took away from the University of Florida!

These and other accomplishments demonstrate our faculty members are clearly among the world’s best.

To recruit and retain the best people, our generous alumni have funded scholarships and travel for students, supported professorships and funded valuable faculty research. Faculty retention is paramount, and additional funding is needed to ensure that we can keep our best faculty members at Florida State.

Programs – Preeminent programs are built on the efforts and skills of our people. Due to the tremendous efforts of our faculty and staff, many of our programs are already recognized as preeminent. For example, U.S. News & World Report’s 2017 edition of “America’s Best Colleges” ranks our risk management/insurance and real estate programs in the Top 10 nationally. Our online specialized master’s degrees in risk management and insurance (MS-RMI) and management information systems (MS-MIS) rank in the Top 10. And, U.S. News ranks our online MBA No. 16 in the nation (up from No. 44).

Our college’s newest department, Business Analytics, Information Systems and Supply Chain, will soon launch a master’s degree in business analytics. It will be the first of its kind at a public university in Florida. We believe this new program will be a ‘home run’ for our college as we strive to fill recruiters’ need for business graduates with strong analytical skills.

The $100 million gift from Jan Moran and The Jim Moran Foundation has had a dramatic impact on the outreach activities of the Jim Moran Institute for Global Entrepreneurship (which receives roughly 64 percent of the total gift). The Jim Moran Institute has opened an office in Jacksonville and started offering small business executive courses – free of charge – to entrepreneurs in the local community. It is now looking for office space in St. Petersburg and plans to begin operations there soon.

Place – One of our continuing priorities is fundraising for Legacy Hall, an $85 million home for the College of Business. The building will offer the latest technology to serve students for generations and resolve our college’s lack of space. We plan to split the cost of Legacy Hall with the state of Florida, with each contributing more than $42 million to the project. A $10 million request is before the current session of the Florida Legislature. If approved, this will allow us to move forward with architectural planning and design.

Posture – We refer to this as our “swagger.” Our challenge every day is to think, act and perform like a Top 25 college of business. A major part of this effort includes telling our story to others, especially the business school deans around the world who participate in rankings surveys. For example, we recently launched a branding campaign for our Top 10 real estate program. Called “Behind the Bricks”, the campaign explains how our faculty, students, and alumni combine to create one of the very best real estate programs in the nation. The first campaign video highlights Dr. Mariya Letdin, but look for the student and alumni stories to be added to the website very soon. A similar campaign will launch later this year for our Top 10 Dr. William T. Hold/The National Alliance in Risk Management and Insurance Program.

Another key part of our posture is the naming of our college. When you consider the Top 25 public business schools, 96 percent of which are named, most people refer to them by their naming benefactor. A few examples include Haas (University of California-Berkeley), Ross (University of Michigan), Terry (University of Georgia) and McCombs (University of Texas). Our college needs a visionary donor to partner with us and give us the brand – the posture – to move forward on the path to preeminence. I am optimistic this will happen sooner than later.

In closing, I hope you are as excited about our future as we are. Our college is truly poised on the cusp of preeminence, and we need your help to get there. You can get involved in any number of ways: Mentor a student. Hire an intern or give a graduate a job. Fund a student’s internship expenses or a trip to make industry connections. Speak to classes. Fund a professorship or a faculty emerging scholar. Regardless of the focus, your support through your time, talent and treasure truly does make a lasting difference.

Thank you for your support and encouragement throughout the last year. I love this university and our college, and I love being your dean!




Michael D. Hartline, Ph.D.





, 821 Academic Way, Tallahassee, FL 32306-1110
Tel: 850-644-3090 Fax: 850-644-0915

Contact the Webmaster

Copyright © 2018, Florida State University - College of Business, All Rights Reserved. Accredited by AACSB International.