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ABOUT US ACADEMICS STUDENTS FACULTY & STAFF ALUMNI & FRIENDS RECRUITERS GIVE
 
FACULTY
Charles Hofacker
Carl DeSantis Professor of Business Administration

 


EMAIL:
OFFICE:
255 RBB
PHONE:
850-644-7864

ACADEMIC SPECIALTY:
Digital Marketing

DEGREE:
Ph.D. Mathematical Psychology, UCLA

AREAS OF EXPERTISE:
Digital Marketing
Interactive Advertising
Customer Relationship Management
E-Service

 

Charles F. Hofacker has a Ph. D. in Mathematical Psychology from the University of California, Los Angeles. He was Visiting Professor at Università Bocconi in Milan, Italy in 2001, 2007 and 2014. His current research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychometrika, Management Science, Journal of Advertising Research, and other outlets.  He is the former Editor of the Journal of Interactive Marketing. Dr. Hofacker is also the moderator of ELMAR, an electronic newsletter and community platform for academic marketing with over 8,000 subscribers.

Charles Hofacker - Vita (PDF)

 

SELECTED PUBLISHED RESEARCH

Hofacker, Charles F., Ko de Ruyter, Nicholas Lurie, Puneet Manchanda and Jeff Donaldson (2016), "Gamification and Mobile Marketing Effectiveness," Journal of Interactive Marketing, 34, 25-36 [doi: 10.1016/j.intmar.2016.03.001].

Labrecque, Lauren I., Jonas vor dem Esche, Charla Mathwick, Thomas P. Novak and Charles F. Hofacker (2013), “Consumer Power: Evolution in the Digital Age,” Journal of Interactive Marketing, 27(4), 257-269, [doi:10.1016/j.intmar.2013.09.002].

Varan, Duane, Jamie Murphy, Charles F. Hofacker, Jenny Robinson, Rob Potter and Steven Bellman (2013), “What Works Best When Combining Television sets, PCs, Tablets, or Mobile Phones? How Synergies across Devices Result from Cross-Device Effects and Cross-Format Synergies”, Journal of Advertising Research, 53(2), 212-220, [doi:10.2501/JAR-53-2-212-220].

Pagani, Margherita, Ronald E. Goldsmith and Charles F. Hofacker (2011), "The Influence of Personality on Active and Passive Use of Social Networking Sites," Psychology & Marketing, 28(5), 441-456 [DOI 10.1002/mar.20395].

Shankar, Venkatesh, Alladi Venkatesh, Charles F. Hofacker, and Prasad Naik (2010), "Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues," Journal of Interactive Marketing, 24 (2), 111-120 [DOI: 10.1016/j.intmar.2010.02.006].

Premazzi, Katia, Sandro Castaldo, Monica Grosso, Pushkala Raman, Susan Brudvig, Charles F. Hofacker (2010), "Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust," International Journal of Electronic Commerce, 14(3), 63-91 [DOI: 10.2753/JEC1086-4415140304].  

Hofacker, Charles F., Mark Gleim and Stephanie Lawson (2009), "Revealed Reader Preference for Marketing Journals," Journal of the Academy of Marketing Science, 37(2), 238-247 [DOI:10.1007/s11747-008-0124-y].

Pillai, Kishore G. and Charles F. Hofacker (2007), "Calibration of Consumer Knowledge of the Web," International Journal of Research in Marketing, 24 (3), 254-267 [DOI:10.1016/j.ijresmar.2007.02.001].

 

 

 

INTERESTING FACTS

Spent many years racing bicycles in the US and Europe

 



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