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Colleen Harmeling
Assistant Professor


356 RBB


Colleen Harmeling is an Assistant Professor of Marketing and Deans Emerging Scholar at Florida State University. Before joining Florida State University, Colleen was a Postdoctoral Research Fellow for the University of Washington’s Center for Sales and Marketing Strategy and now serves as the Director of Partnerships and Membership Programs for the center. She completed her Ph.D. at Saint Louis University.

Colleen’s research focuses on engagement marketing theory and strategy with an emphasis relationship dynamics, transformational events, customer experience design that facilitating customer engagement, relationship recovery, and brand advocacy in business-to-business, service, and retail markets. Her research has appeared in Journal of Marketing, Journal of Academy of Marketing Science, Journal of International Business Studies, Marketing Science Institute Working Paper Series, and has been presented at numerous marketing conferences. She has edited a book and co-authored book chapters on relationship development and customer engagement. She serves on the editorial review board for the Journal of Marketing, Journal of Academy of Marketing Science, Journal of Service Research, and Journal of Retailing. Her work on Group Marketing won the 2017 Shelby D. Hunt/Harold Maynard Award for the best theory contribution to the Journal of Marketing. Her work on online engagement strategies has been funded by the Marketing Science Institute. She has provided consulting and worked on collaborative research projects with firms in various industries including Emerson Electric, Belkin, Golden Lighting, Insinkerator, Wells Fargo, SC Johnson, Schneider Electric, Natures Bounty, and World Vision.

Colleen has taught undergraduate and graduate marketing courses including Marketing Strategy, Marketing Management, Consumer Behavior, and Marketing Research. Before entering academia, Colleen worked as the community relations manager for Barnes and Noble where she specialized in event marketing, sales management, customer relationship development, and government contracting. Colleen has additional experience working in non-profit marketing, sponsorship management, and tradeshow marketing. 


Colleen Harmeling - Vita (PDF)






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