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ABOUT US ACADEMICS STUDENTS FACULTY & STAFF ALUMNI & FRIENDS RECRUITERS GIVE
 
FACULTY
Dennis Cradit
Associate Dean for Undergraduate Programs and Bank of America Professor of Data Analytics

 


EMAIL:
OFFICE:
314 RBA
PHONE:
850-644-3888


DEGREE:
Ph.D. Experimental Social Psychology, University of Iowa (1984)
M.S. Experimental Social Psychology, University of Iowa (1981)
B.A. Psychology, University of Missouri-Columbia (1977)

AREAS OF EXPERTISE:
Market Research and Segmentation
Clustering
Behavioral Decision Making

 

Dennis Cradit is the Bank of America Professor of Data Analytics and the Associate Dean for Undergraduate Programs. He previously served as Dean at the Fowler College of Business, San Diego State University, and the College of Business, Southern Illinois University. His research current interests involve quantitative methods for business decisions and the uses of data science, analytics, and complexity theory for the study of social and economic behavior.

Dennis Cradit - Vita

 

SELECTED PUBLISHED RESEARCH

With M.J. Brusco, D. Steinley, and J. Stevens, (In press) "Affinity propagation: An exemplar-based tool for clustering in psychological research"  British Journal of Mathematical and Statistical Psychology.

With M. J. Brusco, E. Shireman, D. Steinley, and S. Brudvig, (2017) “Gaussian Model-Based Partitioning Using Iterated Local Search,” British Journal of Mathematical and Statistical Psychology, 70, 1-24.

With M. J. Brusco, D. Steinley, and R. Singh, (2012), “Emergent Clustering Methods for Empirical OM Research.” Journal of Operations Management, 30 (6), 454-466.

With M. J. Brusco (2005), “ConPar: A Method for Identifying Groups of Concordant Subject Proximity Matrices for Subsequent Multidimensional Scaling Analyses,” Journal of Mathematical Psychology, Vol. 49, 142 -- 154.

With M. J. Brusco, and A. Tashchian (2003), “Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer Value,” Journal of Marketing Research, Vol. 40, No. 2, pp. 225-234.

With M. J. Brusco and S. Stahl (2002), “A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation,” Journal of Marketing Research, Vol 39, No. 1, pp. 99-109.

With M. J. Brusco, (2001), “A Variable Selection Heuristic for K-Means Clustering,” Psychometrika, Vol 66, No. 2, pp. 249-270.

With A. Tashchian and C. Hofacker (1994), “Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing,” Journal of Marketing Research, Vol 30, No. 4, Fall, pp. 117-127.

With A. Tashchian and S. Pak (1988), “Signal Detection Analysis and Advertising Recognition: An Introduction to Measurement and Interpretation Issues,” Journal of Marketing Research, Vol. 25, No. 3, Aug,  397-404.

 

 

 



 



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