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ABOUT US ACADEMICS STUDENTS FACULTY & STAFF ALUMNI & FRIENDS RECRUITERS GIVE
 
FACULTY
J. Joseph Cronin
John R. Kerr Eminent Scholar in Marketing and Service Innovation

 


EMAIL:
OFFICE:
426 RBA
PHONE:
850-644-7858

ACADEMIC SPECIALTY:
Sports Marketing

DEGREE:
Ph.D., Business Administration, Marketing, Ohio State University, 1981
MBA, University of Dayton, 1976 
B.S., Marketing, Wright State University, 1974 

AREAS OF EXPERTISE:

Quality, Value, Satisfaction, and Outcomes conceptualization, measurement, and strategies and Sports Marketing

 

 

SELECTED PUBLISHED RESEARCH

Mark R. Gleim, Jeff Smith, Demetra Andrews, and J. Joseph Cronin, Jr. (2013), "Against the Green: A Multi-method Examination of the Barriers to Green Consumption," Journal of Retailing, 89 (1), 44-61.

Michael K. Brady, J. Joseph Cronin, Jr., Michelle L. Roehm, and Gavin L. Fox (2008), "Strategies to Offset Performance Failures: The Role of Brand Equity," Journal of Retailing, 84 (2), 151-164.

J. Joseph Cronin, Jr., Clay M. Voorhees, and Brian Bourdeau (2007), "Modeling Service Alliances: An Exploratory Investigation of Spillover Effects in Service Partnerships," Strategic Management Journal, 28 (June), 609-622.

Michael K. Brady and J. Joseph Cronin, Jr. (2001), "Some New Thoughts on Perceived Service Quality: A Hierarchical Approach," Journal of Marketing, 65 (July), 34-49

J. Joseph Cronin, Jr. and Steven A. Taylor (1994), "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, 58 (January, 125-131.

J. Joseph Cronin, Jr. and Steven A. Taylor (1992), "SERVQUAL versus SERVPERF: Reconciling Performance Based and Perceptions-Minus-Expectations Measurement of Service Quality," Journal of Marketing, 56 (July), 55-68.

 

 

 



 



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