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ABOUT US ACADEMICS STUDENTS FACULTY & STAFF ALUMNI & FRIENDS RECRUITERS GIVE
 
FACULTY
Luke Hopkins
Assistant Department Chair and Assistant Lecturer

 


EMAIL:
OFFICE:
307 RBA
PHONE:
850-645-0941

ACADEMIC SPECIALTY:
Marketing

DEGREE:

DBA, Marketing, Kennesaw State University, Michael J. Coles College of Business
MBA, Marketing, Georgia College and State University
B.S., Marketing


AREAS OF EXPERTISE:

Services Marketing
Social Media Marketing
Marketing Research

 

Luke Hopkins is the assistant department chair for the Marketing Department and Co-Director for the Center for Retail Innovation at Florida State University. Luke’s research interests focus on the management of customer relationships, specifically in situations that require delivering bad news to the customer. He has published articles in European Business Review, Journal of Public Affairs, and Journal of Family Business Strategy. Luke’s research on Partial least squares structural equations modeling received the Outstanding Paper in the 2015 Emerald Literati Network Awards for Excellence and the 2017 Emerald Citations of Excellence Award.

Given the nature of his research interests, Luke consults with businesses in the financial services and retail industries, while also teaching workshops on customer service and the management of service quality.  Additionally, Luke is the faculty advisor for Alpha Kappa Psi and the American Marketing Association and was awarded the 2016 – 2017 University Teaching Award and the 2016 Burning Spear’s Guardian of the Flame award.

 

SELECTED PUBLISHED RESEARCH

Crittenden, V. L., Hopkins, L. M., & Simmons, J. M. (2011). "Satirists as opinion leaders: is social media redefining roles?". Journal of Public Affairs, 11(3), 174-180.

Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.

Hopkins, L., & Ferguson, K. E. (2014). Looking forward: The role of multiple regression in family business research. Journal of Family Business Strategy, 5(1), 52-62.

 

 

 



 



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