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ABOUT US ACADEMICS STUDENTS FACULTY & STAFF ALUMNI & FRIENDS RECRUITERS GIVE
 
FACULTY
Luke Hopkins
Assistant Department Chair and Assistant Lecturer

 


EMAIL:
OFFICE:
307 RBA
PHONE:
850-645-0941

ACADEMIC SPECIALTY:
Marketing

DEGREE:

DBA, Marketing, Kennesaw State University, Michael J. Coles College of Business
MBA, Marketing, Georgia College and State University
B.S., Marketing


AREAS OF EXPERTISE:

Services Marketing
Social Media Marketing
Marketing Research

 

Luke Hopkins is originally from Macon, Georgia where he received his B.S. and MBA in marketing. After an abbreviated career in hospitality and entrepreneurial consulting, he started teaching at Middle Georgia State College. Once he realized how much he enjoyed working with college students, he moved to Atlanta to complete his DBA at Kennesaw State. He graduated in August of 2013 and continued to teach and consult with businesses in the pharmaceutical and medical industries. In his free time, he enjoys spending time with his wife and three children.

 

SELECTED PUBLISHED RESEARCH

Crittenden, V. L., Hopkins, L. M., & Simmons, J. M. (2011). "Satirists as opinion leaders: is social media redefining roles?". Journal of Public Affairs, 11(3), 174-180.

Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.

Hopkins, L., & Ferguson, K. E. (2014). Looking forward: The role of multiple regression in family business research. Journal of Family Business Strategy, 5(1), 52-62.

 

 

 



 



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