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ABOUT US ACADEMICS STUDENTS FACULTY & STAFF ALUMNI & FRIENDS RECRUITERS GIVE
 
FACULTY
Martin Mende
Associate Professor of Marketing

 


EMAIL:
OFFICE:
246 RBB
PHONE:
850-644 7897

ACADEMIC SPECIALTY:
Services and Relationship Marketing

DEGREE:

Ph.D. Arizona State University, W.P. Carey School of Business
Ph.D. Catholic University of Eichstaett, Ingolstadt School of Management, Germany
M.S. Catholic University of Eichstaett, Ingolstadt School of Management, Germany


AREAS OF EXPERTISE:

Consumer Attachments to Service Firms and Service Employees
Conspicuous Consumption
Complaint Management and Service Recovery

 

Martin Mende is Associate Professor of Marketing at Florida State University (Ph.D. Arizona State University, Ph.D. Catholic University of Eichstaett, Germany). His research interests include customer-firm relationships, and transformative consumer and service research. His research has been published in leading journals including the Journal of Marketing Research, Journal of Service Research, Marketing Letters, and the Journal of Business Research.

Martin Mende - Vita (PDF)

 

SELECTED PUBLISHED RESEARCH

  • Mende, Martin, Maura L. Scott, Mary Jo Bitner, and Amy L. Ostrom (forthcoming 2016), “Activating Customers as Coproducers for Better Outcomes: The Interplay of Firm-Assigned Workload, Service Literacy, Eustress, and Organizational Support,” Journal of Public Policy & Marketing. 
  • Mende, Martin and Jenny van Doorn, (2015), “Coproduction of Transformative Services as a Pathway to Improved Consumer Well-Being: Findings from a Longitudinal Study on Financial Counseling,” Journal of Service Research.
  • Mende, Martin, Scott Thompson, and Christian Coenen (2015), “It’s All Relative: How Customer-Perceived Competitive Advantage Influences Referral Intentions,” Marketing Letters.
  • Mende, Martin, Maura L. Scott, Katherine N. Lemon, and Scott Thompson, (2015) “Consumer Judgments of Firm Integrity in Light of Firm-Initiated Relationship Ending,” in, Strong Brands, Strong Relationships, eds. Susan Fournier, Michael Breazeale, and Jill Avery, Routledge.
  • Scott, Maura L., Martin Mende, and Lisa E. Bolton (2013), "Are Consumers Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships," Journal of Marketing Research, 50(3), 334-347.
  • Mende, Martin, Ruth N. Bolton, and Mary Jo Bitner (2013), "Decoding Customer-Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth," Journal of Marketing Research, 50(1), 125-142.
  • Anderson, Laurel, Amy L. Ostrom, Canan Corus, Raymond P. Fisk, Andrew S. Gallan, Mario Giraldo, Martin Mende, Mark Mulder, Steven W. Rayburn, Mark S. Rosenbaum, Kunio Shirahada, and Jerome D. Williams (2013), "Transformative Service Research: An Agenda for the Future," Journal of Business Research, 66(8), 1203-1210.
  • Mende, Martin and Ruth N. Bolton (2011), "Why Attachment Security Matters: How Customers' Attachment Styles Influence Their Relationships with Service Firms and Service Employees," Journal of Service Research, 14(3), 285-301.

 

 

HONORS AND AWARDS

  • 2015 Invited to join the Editorial Review Board, Journal of the Academy of Marketing Science
  • 2015 College of Business, Dean’s Summer Research Grant Recipient
  • 2013 ACR-Sheth Foundation Grant for Transformative Consumer Research
  • Journal of Service Research: Finalist, Best Article Award 2011
  • Faculty Fellow, Frontiers in Services, AMA SERVSIG's 18th Annual Services Marketing Doctoral Consortium, The Ohio State University, 2011.
  • 2008 Fisher IMS & AMA SERVSIG Dissertation Proposal Competition: First Place Winner
  • 2007 Marketing Science Institute: Research Grant Recipient

 

INTERESTING FACTS

Dr. Mende is a native of Wuerzburg (state of Bavaria, Germany). He loves nature, enjoys sports, and taking road trips with his wife. Martin is an animal-lover, and also enjoys learning about different cultures, travelling, and reading.

 



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