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Maura L. Scott
Madeline Duncan Rolland Associate Professor of Business Administration


352 RBB

Consumer Behavior

Ph.D. Arizona State University
M.S. and B.S. Purdue University


Over-consumption behavior
Transformative consumer research


Dr. Scott is Associate Professor of Marketing at Florida State University (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include consumer behavior, over-consumption behavior, goal setting, self-regulation, and transformative consumer research. She is particularly interested in studying how to improve consumer financial decision making and consumer health decision making among vulnerable populations.

Her research has been published in leading marketing journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Service Research, Marketing Letters, Journal of Economic Psychology, Social Science & Medicine, Appetite, Journal of Advertising, and Journal of Business Research.

Dr. Scott serves as Associate Editor at the Journal of Public Policy & Marketing and Area Editor at the Journal of the Academy of Marketing Science. She also serves on the Editorial Review Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, and Journal of Consumer Affairs. She serves as guest co-editor for the Journal of Public Policy & Marketing, for a special issue on Food Well Being. She also serves as a member of the Academic Council for the American Marketing Association.

Dr. Scott’s industry background includes marketing management positions at 3M Company, Dial Corporation, and Motorola. She enjoys incorporating both her scholarly research and her industry background when she teaches undergraduate consumer behavior and the consumer behavior doctoral seminar.

Maura Scott - Vita (PDF)




  • Mende, Martin, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, and Ilana Shanks, (forthcoming) “Robots Rising: How Humanoid Robots Influence Consumers’ Service Experiences,” Journal of Marketing Research
  • Mende, Martin, Maura L. Scott, Aaron M. Garvey, and Lisa E. Bolton, (2018, forthcoming) 
    “The Marketing of Love: How Attachment Styles Affect Romantic Consumption,” 
    Journal of the Academy of Marketing Science.
  • Connell, Paul M., Stacey R. Finkelstein, Maura L. Scott, and Beth Vallen, (2018) “Negative Associations of Frozen Compared with Fresh Vegetables: Convergence of Evidence between Implicit and Explicit Measures,” Appetite, 127, 296-302.
  • Mende, Martin, Maura L. Scott, and Lisa E. Bolton, (2018) “All That Glitters is Not Gold: When and Why Service Providers’ Conspicuous Consumption Triggers Reward or Penalty Effects,” forthcoming, Journal of Service Research.
  • Hüttel, Björn Christian Wagner, Jan H. Schumann, Martin Mende, and Maura L. Scott, (2018) “How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects,” Journal of Service Research
  • Mende, Martin, Maura L. Scott, Mary Jo Bitner, and Amy L. Ostrom, (2017) “Activating Customers for Better Coproduction Outcomes: The Interplay of Firm-Assigned Workload, Service Literacy, Eustress, and Organizational Support,” Journal of Public Policy & Marketing, 36 (1), 137-55.
  • Mandel, Naomi, Maura L. Scott, Sunghoon Kim, and Rajiv K. Sinha, (2017) “Strategies for Improving Self-Control among Naïve, Sophisticated, and Time-Consistent Consumers,” Journal of Economic Psychology, 60, 109-25.
  • Scott, Maura L. and Gergana Y. Nenkov, (2016) “Using Consumer Responsibility Reminders to Reduce Cuteness-Induced Indulgent Consumption,” Marketing Letters, 27(2), 323-36.
  • Nenkov, Gergana Y. and Maura L. Scott, (2014) “So Cute I Could Eat It Up: Priming Effects of Cute Products on Indulgent Consumption,” Journal of Consumer Research, 41 (2), 326-41.
  • Hoegg, JoAndrea, Maura L. Scott, Andrea C. Morales, and Darren W. Dahl, (2014) “The Flip Side of Vanity Sizing: How Consumers Respond to and Compensate for Larger than Expected Clothing Sizes,” Journal of Consumer Psychology, 24 (1), 70-78.
  • Scott, Maura L. and Stephen M. Nowlis, (2013) "The Effect of Goal Specificity on Consumer Goal Reengagement," Journal of Consumer Research, 40(3), 444-59.
  • Scott, Maura L., Martin Mende, and Lisa E. Bolton, (2013) "Are Consumers Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships," Journal of Marketing Research, 50(3), 334-47.
  • Montoya, Detra Y. and Maura L. Scott, (2013) "The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior," Journal of Public Policy & Marketing, 32 (1), 82-96.
  • Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth G. Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, Beth Vallen, (2013), "Food for Thought: Transforming Research into Actionable Information for Consumers," Journal of Business Research, 66 (8), 1211-18.
  • Morales, Andrea C., Maura L. Scott, and Eric A. Yorkston, (2012) "The Role of Accent Standardness in Message Preference and Recall," Journal of Advertising, 40 (1), 33-46.
  • Block, Lauren, Sonya Grier, Terry Childers, Brennan Davis, Jane Ebert, Shiriki Kumanyika, Russ Laczniak, Jane Machin, Carol Motley, Laura Peracchio, Simone Pettigrew, Maura L. Scott, and Mirjam van Ginkel Bieshaar (2011), "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being," Journal of Public Policy & Marketing, 30 (1), 5-13.
  • Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales (2008), "The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters," Journal of Consumer Research, 35 (3), 391-405.




  • 2018 - Journal of the Academy of Marketing Science, Outstanding Area Editor Award
  • 2017 - FSU College of Business, Outstanding Senior Faculty Research Award
  • 2016 - Marketing Science Institute, MSI Customer Experience Research Grant
  • 2015 - Marketing Science Institute, MSI Young Scholar
  • 2014 - Marketing and Society Special Interest Group (MASSIG) Emerging Scholar Award
  • 2014 - Thomas C. Kinnear / Journal of Public Policy & Marketing, Best Paper Award
  • 2013 - ACR Transformative Consumer Research Grant
  • 2009 - Journal of Consumer Research, Robert Ferber Award, Honorable Mention



Dr. Scott enjoys taking road trips with her husband and spending time with her friends and family. Dr. Scott is an animal-lover, and she also enjoys learning about different cultures, travelling, and reading.


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