Tallahassee Lawncare Company Benefits From SBEP Curriculum

Mar 07, 2018

Hurbert Roberts has run Lawn Keepers, his successful landscaping business for 16 years. A few years ago, he began to feel his business was becoming stagnant, and wanted to find a way to rejuvenate it.

“It was about the time I realized I couldn’t move my business further, that a friend recommended the Small Business Executive Program,” said Roberts, a retired, disabled veteran and holder of four academic degrees. “I quickly realized it was just the kind of program that could help me move my business to the next level.”

Roberts applied and was accepted into the Small Business Executive Program Class V, which he completed in 2016.

The Small Business Executive Program (SBEP) presented by the Jim Moran Institute for Global Entrepreneurship provides owners of established businesses a new approach to run their businesses more strategically and efficiently. Many participants in the program are in the same situation as Roberts. They are successful, but are unsure of how to move their business into growth mode.

Many of the speakers involved in the program are successful CEOs who provide cutting edge, real-world information that business owners can relate to and be inspired. For Roberts, these experts gave him a clear understanding of where he could go next.

“The speakers helped me understand the difference between what I had been doing versus what I needed to do,” Roberts said. “They posed some tough questions that really made me think, particularly about the makeup of my company and employees. I had to decide if the structure of my business was going to drive it to where I wanted it to be.”

As a veteran, Roberts believes in annual assessments, but didn’t have a way to determine the feasibility of new business ideas. The program’s Lean Business Model gave Roberts a method to break down the necessary steps to bring ideas to fruition. It also helped him to determine if an idea would be profitable by simplifying the business process, which helps Roberts make better decisions. The business model actually helped him win a bid he submitted for a major city contract.

“Growing up I was taught if you can see it, you can be it,” Roberts said. “If you comprehend it, you can do it. So, I applied what I learned in the Small Business Executive Program to my business and I was fortunate to win a $1 million contract the first time I applied these concepts in our bid process.”

About the Jim Moran Institute
The Jim Moran Institute for Global Entrepreneurship is part of Florida State University’s College of Business and its mission is to cultivate, train and inspire entrepreneurial leaders through world-class executive education, applied training, public recognition and leading-edge research.

A 1995 contribution from Jim and Jan Moran and JM Family Enterprises established the Jim Moran Institute for Global Entrepreneurship at the Florida State University College of Business with additional support through the years. Since 2011, further enhancements to the Jim Moran Institute and its outreach have been made possible by Jan Moran and The Jim Moran Foundation.

Jim Moran Institute for Global Entrepreneurship, Florida State University, College of Business
Jim Moran Building, 111 South Monroe Street, Tallahassee, FL 32301-1536
Tel: 850-644-3372 Fax: 850-644-5950
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