A foundation to build upon: Bob Sasser helps shape the future for FSU’s College of Business

Apr 27, 2016

Bob Sasser“The role of a human being is to do the right thing for the right reasons—to have a moral compass that guides leadership and success," shares FSU marketing alumnus and Dollar Tree CEO Bob Sasser. For Sasser, it’s never just about the numbers. This philosophy has not only guided Sasser’s professional career but has also lead to his continued support of Florida State University.

Sasser and his wife Pam donated $1 million to the Florida State University College of Business. This transformative gift kick-started the college’s $80 million campaign to build a home equipped with the technology and resources needed to provide tomorrow’s business education—Legacy Hall.

“We need to provide space for leaders to grow and succeed. We need to have the ability to keep and recruit the very best professors and students. Legacy Hall is going to be special and one-of-a-kind. I am very excited about the impact it will bring to the future students of FSU,” shares Sasser.  

Legacy Hall will provide an increase in instructional space, along with the technology and collaborative work spaces for students to develop ideas, learn investment strategies from Wall Street insiders, practice sales calls in state-of-the-art labs and conduct research on current and emerging business issues.

In addition to their Legacy Hall contribution, the Sassers have established several scholarships, including a $100,000 gift creating the Bob and Pam Sasser Fellowship in Marketing Excellence. In 2012, they gave $750,000 to the creation of the Albert J. Dunlap Athletic Training Facility—but the couple’s generosity doesn’t end there.

Sasser also gives generously of his time. He is an active member of the FSU Board of Trustees, a lifetime member of the FSU Alumni Association, an FSU Foundation Presidents Club honoree, and a Seminole Boosters annual member as a Platinum Chief.

Whether FSU academics or athletics, it’s all important to the Sassers. Their giving philosophy is fueled by the couple’s strong belief in the power of education and its importance in shaping and molding students. “It’s very fulfilling from this end to have a positive role in the success of the students,” explains Sasser.

Time, treasure and talent are what Bob and Pam Sasser willingly give year after year to FSU. And the message they have issued to alumni is simple, “The vision of the future is solid, it’s strong—if you want to be part of something truly transformational, join us. Let’s come together…it’s everyone pulling the ropes.“   

Legacy Hall is estimated to cost $80 million, including all building construction, technology and furnishings. A number of giving opportunities are available, visit to learn more.

About Bob Sasser, Dollar Tree CEO

Growing up the middle son in Panama City, Fla., Bob Sasser came from a home filled with love and a genuine belief in working hard and giving back. He used his strong work ethic and FSU degree to rise to CEO of Dollar Tree, one of the largest retail chains in the country.

Under Sasser’s leadership, Dollar Tree has grown from a regional company located in the mid-Atlantic to an international chain with more than 5,000 stores across the United States and Canada. Annual sales have grown from a little more than $900 million in 1998—the year before Sasser joined the company—to $8.6 billion in 2014. In July 2015, Dollar Tree completed its acquisition of Family Dollar, and now has 13,823 stores, 21 distribution sites in 48 states, five Canadian provinces, more than 170,000 employees and $19 billion annually in sales—the highest earning discount chain in the industry.

Sasser’s strong leadership skills are an attribute for much of his success. He believes, “I have a responsibility to the community and the greater society. It’s what we do—it’s what we live and how our business is built.”


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