Marina Cozac

Doctoral Student
Marina Cozac
Doctoral Students
Doctoral Student
126 RBB
Academic Specialty

Marina Cozac is a fourth-year doctoral candidate in the Dr. Persis E. Rockwood School of Marketing at Florida State University's College of Business.

Her research is focused on food consumption, preferences, and perceptions; consumer health and well-being; news consumption; misinformation; technology; and transformative consumer research. Cozac has presented her work at multiple conferences including the Winter AMA; Association for Consumer Research, Marketing and Public Policy; and the Southeast Marketing Symposium. Her research is forthcoming in the Journal of Marketing Research and Journal of Pubic Policy & Marketing, and has been published in Journal of Business Research and Journal of Consumer Affairs.

Cozac won the Marketing Science Institute & Journal of Public Policy & Marketing Research Competition Grant in 2023. She also won the Association for Consumer Research Transformative Consumer Research Grants for her work in interventions against misinformation in 2021 and her research on food consumption behavior in 2020.

She teaches undergraduate consumer behavior and marketing research, and is a teaching assistant for basic marketing concepts. She also manages Florida State's marketing behavioral research lab. Prior to joining the doctoral program, Cozac graduated with a Bachelor of Science in mathematics and statistics from University of Nebraska-Lincoln, where she played on the Division 1 tennis team and was an All-American.

Selected Published Research

Scott, Maura L., Sterling Bone, Glenn Christensen, Annelise Lederer, Martin Mende, Brandon G. Christensen, and Marina Cozac, "Mitigating the Effects of Racial Bias in Financial Services," Journal of Marketing Research, forthcoming.

Mende, Martin, Valentina Ubal, Marina Cozac, Beth Vallen, and Christopher Berry, “Leveraging Marketing and Public Policy to Fight Infodemics: A Systematic Literature Review and Exploration of Warning Labels as Antidotes to Mis- and Disinformation,” Journal of Public Policy & Marketing, forthcoming.

Cozac, Marina, Martin Mende, and Maura L. Scott (2023), "Consumer Preferences for Fuel Snacks at the Intersection of Caregiving Stress and Gender," Journal of Business Research, 159.

Faber, Aida, Colleen Bee, Marina Girju, Naz Onel, AnneMarie Rossi, Marina Cozac, Richard Lutz, Gia Nardini, Camilla Song (2022), "The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World," Journal of Consumer Affairs, 56(3), 1260-1283.