Maura L. Scott

Madeline Duncan Rolland Professor of Business Administration
Maura Scott
352 RBB
Academic Specialty
Consumer Behavior

Ph.D. Arizona State University
M.S. Purdue University
B.S. Purdue University

Areas of Expertise

Over-Consumption Behavior
Transformative Consumer Research

Dr. Maura Scott is Professor of Marketing at Florida State University (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include consumer behavior, over-consumption behavior, goal setting, self-regulation, and transformative consumer research. She is interested in studying how to help improve consumer financial decision making and consumer health decision making, particularly among vulnerable populations.

Her research has been published in leading marketing journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Service Research, Journal of Economic Psychology, Social Science & Medicine, and Appetite, as well as other leading scholarly journals.

Dr. Scott serves as Associate Editor for the Journal of Marketing, Area Editor for the Journal of the Academy of Marketing Science and Associate Editor for the Journal of Public Policy & Marketing. She also serves on the Editorial Review Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and other leading journals. She serves as guest co-editor for the Journal of Public Policy & Marketing, for special issues on Food Well Being and on Transformative Consumer Research. She also serves as a member of the Academic Council for the American Marketing Association.

Her research has been mentioned in leading outlets including New York Times, Wall Street Journal, Time, Forbes, Fast Company, and Entrepreneur. Her work has also been covered in lifestyle magazines such as Good Housekeeping, Women’s Health, Allure, Shape, Prevention, and Marie Claire (France Edition), and Consumer Reports Magazine.

Dr. Scott’s industry background includes marketing management positions at 3M Company, Dial Corporation, and Motorola. She enjoys incorporating both her scholarly research and her industry background when she teaches undergraduate consumer behavior and the consumer behavior doctoral seminar.

Selected Published Research
  • Mende, Martin, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, and Ilana Shanks, (2019) “Robots Rising: How Humanoid Robots Influence Consumers’ Service Experiences,” Journal of Marketing Research, 56 (4), 535-56 (lead article).
  • Mende, Martin, Maura L. Scott, Aaron M. Garvey, and Lisa E. Bolton, (2019) “The Marketing of Love: How Attachment Styles Affect Romantic Consumption,” Journal of the Academy of Marketing Science, 47 (2) 255-73.
  • Mende, Martin, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott, (2019) “Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts,” Journal of Consumer Psychology.
  • Heß, Nicole, Corinne Kelley, Maura L. Scott, Martin Mende, and Jan H. Schumann, “Consumers’ Perceptions of Personalized Advertising in Public Environments.” (forthcoming), Journal of Retailing.
  • Scott, Maura L. and Beth Vallen (2019), “Expanding the Lens of Food Well-Being: An Examination of Contemporary Marketing, Policy, and Practice with an Eye on the Future,” Journal of Public Policy & Marketing, 38 (2), 127-35.
  • Bublitz, Melissa, Tracy Rank Christman, Luca Cian, Xavier Ignacio Cortada, Adriana Madzharov, Vanessa Patrick, Laura Peracchio, Maura L. Scott, Aparna Sundar, Ngoc Minh To, and Claudia Townsend, (2019) “Collaborative Art: A Transformational Force within Communities,” Journal of the Association for Consumer Research.
  • Mead, James A., David M. Hardesty, and Maura L. Scott, (2019) “Low Detail Future Variety: Providing Affective Relief during Repetitive Music Consumption,” Psychology & Marketing.
  • Connell, Paul M., Stacey R. Finkelstein, Maura L. Scott, and Beth Vallen, (2018) “Negative Associations of Frozen Compared with Fresh Vegetables: Convergence of Evidence between Implicit and Explicit Measures,” Appetite, 127, 296-302.
  • Mende, Martin, Maura L. Scott, and Lisa E. Bolton, (2018) “All That Glitters is Not Gold: When and Why Service Providers’ Conspicuous Consumption Triggers Reward or Penalty Effects,” Journal of Service Research, 21 (4) 405-20.
  • Hüttel, Björn Christian Wagner, Jan H. Schumann, Martin Mende, and Maura L. Scott, (2018) “How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects,” Journal of Service Research, 21 (3) 267-283 (lead article).
  • Mende, Martin, Maura L. Scott, Mary Jo Bitner, and Amy L. Ostrom, (2017) “Activating Customers for Better Coproduction Outcomes: The Interplay of Firm-Assigned Workload, Service Literacy, Eustress, and Organizational Support,” Journal of Public Policy & Marketing, 36 (1), 137-55.
  • Mandel, Naomi, Maura L. Scott, Sunghoon Kim, and Rajiv K. Sinha, (2017) “Strategies for Improving Self-Control among Naïve, Sophisticated, and Time-Consistent Consumers,” Journal of Economic Psychology, 60, 109-25.
  • Scott, Maura L. and Gergana Y. Nenkov, (2016) “Using Consumer Responsibility Reminders to Reduce Cuteness-Induced Indulgent Consumption,” Marketing Letters, 27 (2), 323-36.
  • Nenkov, Gergana Y. and Maura L. Scott, (2014) “So Cute I Could Eat It Up: Priming Effects of Cute Products on Indulgent Consumption,” Journal of Consumer Research, 41 (2), 326-41.
  • Hoegg, JoAndrea, Maura L. Scott, Andrea C. Morales, and Darren W. Dahl, (2014) “The Flip Side of Vanity Sizing: How Consumers Respond to and Compensate for Larger than Expected Clothing Sizes,” Journal of Consumer Psychology, 24 (1), 70-78.
  • Scott, Maura L. and Stephen M. Nowlis, (2013) "The Effect of Goal Specificity on Consumer Goal Reengagement," Journal of Consumer Research, 40 (3), 444-59.
  • Scott, Maura L., Martin Mende, and Lisa E. Bolton, (2013) "Are Consumers Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships," Journal of Marketing Research, 50 (3), 334-47.
  • Montoya, Detra Y. and Maura L. Scott, (2013) "The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior," Journal of Public Policy & Marketing, 32 (1), 82-96.
  • Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth G. Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, Beth Vallen, (2013), "Food for Thought: Transforming Research into Actionable Information for Consumers," Journal of Business Research, 66 (8), 1211-18.
  • Morales, Andrea C., Maura L. Scott, and Eric A. Yorkston, (2012) "The Role of Accent Standardness in Message Preference and Recall," Journal of Advertising, 40 (1), 33-46.
  • Block, Lauren, Sonya Grier, Terry Childers, Brennan Davis, Jane Ebert, Shiriki Kumanyika, Russ Laczniak, Jane Machin, Carol Motley, Laura Peracchio, Simone Pettigrew, Maura L. Scott, and Mirjam van Ginkel Bieshaar (2011), "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being," Journal of Public Policy & Marketing, 30 (1), 5-13.
  • Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales (2008), "The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters," Journal of Consumer Research, 35 (3), 391-405..
Honors and Awards
  • 2018 - Journal of the Academy of Marketing Science, Outstanding Area Editor Award
  • 2017 - FSU College of Business, Outstanding Senior Faculty Research Award
  • 2016 - Marketing Science Institute, MSI Customer Experience Research Grant
  • 2015 - Marketing Science Institute, MSI Young Scholar
  • 2014 - Marketing and Society Special Interest Group (MASSIG) Emerging Scholar Award
  • 2014 - Thomas C. Kinnear / Journal of Public Policy & Marketing, Best Paper Award
  • 2013 - ACR Transformative Consumer Research Grant
  • 2009 - Journal of Consumer Research, Robert Ferber Award, Honorable Mention
Interesting Facts

Dr. Scott enjoys taking road trips with her husband and spending time with her friends and family. Dr. Scott is an animal-lover, and she also enjoys learning about different cultures, traveling and reading.