Maura L. Scott

Persis E. Rockwood Professor of Marketing
Maura Scott
352 RBB
Academic Specialty
Consumer Behavior

Ph.D. Arizona State University
M.S. Purdue University
B.S. Purdue University

Areas of Expertise

Marketing and Public Policy
Consumer and Societal Well-Being
Food and Health Decision Making
Using Technology to Promote Well-Being

Dr. Maura Scott is the Persis E. Rockwood Professor of Marketing in the Department of Marketing at Florida State University’s College of Business (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. She is interested in studying how to help improve consumers’ financial, health, and food decisions, particularly among vulnerable populations.

Dr. Scott is Joint Editor-in-Chief of the Journal of Public Policy & Marketing (JPP&M). She also serves as Associate Editor for the Journal of Consumer Research and Area Editor for the Journal of the Academy of Marketing Science; she previously served as Associate Editor at the Journal of Marketing. She is also on the Editorial Review Boards of leading journals including the Journal of Marketing ResearchJournal of Marketing, and the Journal of Consumer Psychology.

Dr. Scott is the President-Elect for the American Marketing Association’s Academic Council. She also serves on the Board of Directors for the Association for Consumer Research (ACR), as the Industry Perspectives Director.

Her research has been published in leading scholarly journals including the Journal of Marketing ResearchJournal of Consumer ResearchJournal of Consumer PsychologyJournal of the Academy of Marketing ScienceJournal of Public Policy & MarketingJournal of RetailingJournal of Service ResearchJournal of Economic Psychology, and Appetite, among others. 

Dr. Scott has won several prestigious awards and grants based on her research, including the Thomas C. Kinnear Best Paper Award (JPP&M) as well as a Robert Ferber Award Honorable Mention (Journal of Consumer Research). She was also selected as a Marketing Science Institute (MSI) Young Scholar. At Florida State University, she received the College of Business Outstanding Senior Faculty Research Award. She has also won numerous MSI and ACR grants for her research. 

Her work has been mentioned in leading outlets, including the New York TimesWall Street JournalTimeForbesFast Company and Entrepreneur. It has also been covered in lifestyle magazines such as Women’s Health, Allure, Shape, Prevention, Consumer Reports and Good Housekeeping.

Dr. Scott’s industry background includes marketing management positions at 3M Company, Dial Corporation, and Motorola. She enjoys incorporating both her scholarly research and her industry background when she teaches the undergraduate consumer behavior course and Ph.D. seminars in consumer behavior.

Selected Published Research
  • Arsel, Zeynep, David Crockett, and Maura L. Scott, (2022) “Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda,” Journal of Consumer Research, 48(5).
  • Grier, Sonya, Guillaume Johnson, Maura L. Scott, (2022) “From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions through the Lens of Consumer Psychology,” Journal of Consumer Psychology.
  • de Ruyter, Ko, Debbie I. Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott, and Darren W. Dahl, (2022) “Reimagining Marketing Strategy: Driving the Debate on Grand Challenges,” Journal of the Academy of Marketing Science.
  • Scott, Maura L., Corinne M. K. Hassler, Kelly D. Martin (2022), “Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research,” Journal of Public Policy & Marketing, 41 (1).
  • Harmeling, Colleen, Martin Mende, Maura L. Scott, and Robert Palmatier, (2021) “Marketing, Through the Eyes of the Stigmatized: The Interplay of Audience and Script Cues in Marketing Initiatives,” Journal of Marketing Research.
  • Mende, Martin and Maura L. Scott (2021), “May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World,” Journal of Public Policy & Marketing, (40) 2, 116-125.
  • Martin, Kelly D., Abhishek Borah, and Maura L. Scott (2021), “Journal of Public Policy & Marketing at 40: Celebrating History and Impact,” Journal of Public Policy & Marketing.
  • Martin, Kelly D. and Maura L. Scott (2021), “Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity,” Journal of Public Policy & Marketing, (40) 1, 1-6.
  • Mende, Martin, Linda C. Salisbury, Gergana Y. Nenkov, and Maura L. Scott, (2020) “Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts,” Journal of Consumer Psychology. 30(2), 379-91.
  • Hess, Nicole, Corinne M. Kelley, Maura L. Scott, Martin Mende, and Jan H. Schumann, (2020) “Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores,” Journal of Retailing, 96 (3), 344-61.
  • Grewal, Dhruv, Mirja Kroshke, Martin Mende, Anne L. Roggeveen, and Maura L. Scott (2020) “Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Service Experiences in Retail, Sales, and Service Settings,” Journal of Interactive Marketing, 51, 9-25.
  • Mende, Martin, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, and Ilana Shanks, (2019) “Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses,” Journal of Marketing Research, 56(4), 535-56. (lead article)
  • Mende, Martin, Maura L. Scott, Aaron M. Garvey, and Lisa E. Bolton, (2019) “The Marketing of Love: How Attachment Styles Affect Romantic Consumption,” Journal of the Academy of Marketing Science, 47(2) 255-73.
  • Bublitz, Melissa, Tracy Rank Christman, Luca Cian, Xavier Ignacio Cortada, Adriana Madzharov, Vanessa Patrick, Laura Peracchio, Maura L. Scott, Aparna Sundar, Ngoc Minh To, and Claudia Townsend, (2019) “Collaborative Art: A Transformational Force within Communities,” Journal of the Association for Consumer Research, 4 (4), 313-31.
  • Mead, James A., David M. Hardesty, and Maura L. Scott, (2019) “Low Detail Future Variety: Providing Affective Relief during Repetitive Music Consumption,” Psychology & Marketing, 36 (11) 975-88.
  • Hüttel, Björn Christian Wagner, Jan H. Schumann, Martin Mende, and Maura L. Scott, (2018) “How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects,” Journal of Service Research, 21 (3) 267-283 (lead article).
  • Mende, Martin, Maura L. Scott, and Lisa E. Bolton, (2018) “All That Glitters is Not Gold: When and Why Service Providers’ Conspicuous Consumption Triggers Reward or Penalty Effects,” Journal of Service Research, 21 (4) 405-20.
  • Connell, Paul M., Stacey R. Finkelstein, Maura L. Scott, and Beth Vallen, (2018) “Negative Associations of Frozen Compared with Fresh Vegetables: Convergence of Evidence between Implicit and Explicit Measures,” Appetite, 127, 296-302.
  • Mende, Martin, Maura L. Scott, Mary Jo Bitner, and Amy L. Ostrom, (2017) “Activating Customers for Better Coproduction Outcomes: The Interplay of Firm-Assigned Workload, Service Literacy, Eustress, and Organizational Support,” Journal of Public Policy & Marketing, 36 (1), 137-55.
  • Mandel, Naomi, Maura L. Scott, Sunghoon Kim, and Rajiv K. Sinha, (2017) “Strategies for Improving Self-Control among Naïve, Sophisticated, and Time-Consistent Consumers,” Journal of Economic Psychology, 60, 109-25.
  • Scott, Maura L. and Gergana Y. Nenkov, (2016) “Using Consumer Responsibility Reminders to Reduce Cuteness-Induced Indulgent Consumption,” Marketing Letters, 27 (2), 323-36.
  • Mende, Martin, Maura L. Scott, Katherine N. Lemon, and Scott Thompson, (2015) “Consumer Judgments of Firm Integrity in Light of Firm-Initiated Relationship Ending,” in Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery. Taylor & Francis / Routledge, pages 233-49.
  • Nenkov, Gergana Y. and Maura L. Scott, (2014) “So Cute I Could Eat It Up: Priming Effects of Cute Products on Indulgent Consumption,” Journal of Consumer Research, 41 (2), 326-41.
  • Hoegg, JoAndrea, Maura L. Scott, Andrea C. Morales, and Darren W. Dahl, (2014) “The Flip Side of Vanity Sizing: How Consumers Respond to and Compensate for Larger than Expected Clothing Sizes,” Journal of Consumer Psychology, 24 (1), 70-78.
  • Scott, Maura L. and Stephen M. Nowlis, (2013) "The Effect of Goal Specificity on Consumer Goal Reengagement," Journal of Consumer Research, 40 (3), 444-59.
  • Scott, Maura L., Martin Mende, and Lisa E. Bolton, (2013) "Are Consumers Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships," Journal of Marketing Research, 50 (3), 334-47.
  • Montoya, Detra Y. and Maura L. Scott, (2013) "The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior," Journal of Public Policy & Marketing, 32 (1), 82-96.
  • Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth G. Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, Beth Vallen, (2013), "Food for Thought: Transforming Research into Actionable Information for Consumers," Journal of Business Research, 66 (8), 1211-18.
  • Morales, Andrea C., Maura L. Scott, and Eric A. Yorkston, (2012) "The Role of Accent Standardness in Message Preference and Recall," Journal of Advertising, 40 (1), 33-46.
  • Block, Lauren, Sonya Grier, Terry Childers, Brennan Davis, Jane Ebert, Shiriki Kumanyika, Russ Laczniak, Jane Machin, Carol Motley, Laura Peracchio, Simone Pettigrew, Maura L. Scott, and Mirjam van Ginkel Bieshaar (2011), "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being," Journal of Public Policy & Marketing, 30 (1), 5-13.
  • Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales (2008), "The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters," Journal of Consumer Research, 35 (3), 391-405.
Honors and Awards
  • 2020 – 2023 AMA Academic Council, Executive Committee (President-Elect)
  • 2020 – 2022 ACR Board of Directors, Industries Perspectives Director
  • 2018 - Journal of the Academy of Marketing Science, Outstanding Area Editor Award
  • 2017 – 2020 AMA Academic Council
  • 2017 - FSU College of Business, Outstanding Senior Faculty Research Award
  • 2016 - Marketing Science Institute, MSI Customer Experience Research Grant
  • 2015 - Marketing Science Institute, MSI Young Scholar
  • 2014 - Marketing and Society Special Interest Group (MASSIG) Emerging Scholar Award
  • 2014 - Thomas C. Kinnear / Journal of Public Policy & Marketing, Best Paper Award
  • 2013 - ACR Transformative Consumer Research Grant
  • 2009 - Journal of Consumer Research, Robert Ferber Award, Honorable Mention