Pat Pallentino is the director of the Sales Institute in the Marketing Department at the FSU College of Business. Utilizing his more than thirty years of industry experience first in computer engineering, then in technology sales and sales management, he developed the curriculum and along with several other full time professors. He teaches courses in Professional Selling, Advanced Sales, Competitive Selling and Sales Management. In addition, he is the director of the International Collegiate Sales Competition. This is a competition among the nation’s top university sales program.