Narendra Bosukonda is an assistant professor in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s College of Business. He comes to academia with more than 12 years of experience in marketing, where has worked and consulted with startups, and service and manufacturing firms in U.S. and India in formulating business plans, developing market entry strategies and customer value propositions. Bosukonda currently teaches a marketing research course in the college and conducts research in the area of B2B marketing strategy and social media platforms.