The Department of Marketing is home to some of the most interesting, challenging and important topics in business. Marketing involves the creation and delivery of exceptional value by identifying and fulfilling the needs and wants of customers. As the entity responsible for the development and management of a firm’s products and services, marketing is directly tied to revenue production and long-term growth.
Our programs in Marketing, Professional Sales and Retail Management are built around a dynamic, profit-centered approach to marketing and offer a challenging curriculum designed to prepare students for exciting careers in a variety of marketing fields. The department also fully funds a variety of direct student-industry engagement opportunities, including the world’s largest international sales competition held each fall in Orlando, national and international case competitions, and several annual trips to New York City, Tampa, and Atlanta to visit corporate headquarters.
- Bachelor of Science in Marketing (BS)
- Combined Bachelor of Science in Marketing/Master of Business Administration (BS-MAR/MBA)
- Doctor of Philosophy with a major in Marketing (Ph.D.)
Students are encouraged to enrich their education through the college’s internship program and international programs. Many networking and leadership opportunities are available through student organizations, such as the American Marketing Association, Sales Club and the International Business Association, and our events. Additionally, the college’s Student Leadership Council sponsors several networking events and student engagement programs to assist students in the transition from college to careers. Generous scholarships help support students along the way.
Marketing faculty members have won numerous national and international teaching, research, and service awards, and they are ranked among the top 25 public universities in terms of research impact and in producing research in the discipline’s very top journals. The department houses faculty with specialties in marketing strategy, sales management, transformative consumer research, and multinational business. The department’s ability to leverage synergies among these academic areas is a key competitive advantage and strength
8 a.m. - 5 p.m.
College of Business
Department of Marketing
821 Academic Way, RBA 307
P.O. Box 3061110
Tallahassee, FL 32306-1110