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Marketing Major

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Why a Ph.D. in Marketing at FSU? | About the Major
Degree and Major Requirements 
Application Process

Program Costs and Financial Assistance Request More Information 


Learn more about the four interconnected research areas of the Department of Marketing, as well as recent marketing doctoral student accomplishments and placements. Read more here.


Marketing is one of seven majors offered through FSU’s College of Business’ Ph.D. in Business Administration. The major admits up to two candidates each fall, and the program takes five years to complete.

  • Emphasizes services marketing, international business and transformative consumer research
  • Focuses extensively on theoretical development and quantitative analysis so that students can produce scholarly research in marketing
  • Offers seminars in services marketing, consumer behavior, business-to-business marketing, structural equation modeling, multivariate techniques and experimental design
  • Includes support courses in an area related to marketing, such as social psychology, econometrics, strategic management, organizational behavior or statistics; a preliminary examination; and dissertation defense

Application Deadlines

  • January 15 – Priority deadline (application review begins and will continue until positions are filled)
  • March 1 – Application submission deadline. All supporting materials must be received by March 15.

For More Information

  • Contact Martin Mende or Maura Scott, program directors, for more information on the Marketing major, its content and curriculum
  • Contact Gail Palo, Ph.D. academic adviser, for more information about the admissions process
  • Learn more about the Marketing faculty and doctoral students.

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All Marketing doctoral students must satisfy the following prerequisites, either through completion of a master’s program or during their first year in the doctoral program:

  • ECP 5706 Managerial Economics
  • EDF 5400 Introductory Statistics: Description and Inference
  • EDF 5488 Computer Analysis of Educational Data
  • MAC 2233 Business Calculus
  • MAN 5716 Business Conditions Analysis
  • MAN 5501 Production and Operations Management
  • MAR 5816 Marketing Strategy

Major Requirements

All Marketing doctoral students must complete courses in three areas: Methodology (known as Tools for Analytical Research or TAR), Marketing Theory and Professional Development.

I. Methodology (TAR) coursework

The purpose of the sequence of research tool courses is to provide the student with the technical skills to write a dissertation and to conduct other high-quality, publishable research in the area of primary interest. 

All Marketing doctoral students must take the following six courses:

  • MAR 5625 – Marketing Research and Analytics
  • MAR 6665 – Seminar in Marketing Models
  • MAR 6636 – Multivariate Statistics 
  • MAN 6917 – Seminar in Research Design 
  • STA 5207 – Applied Regression Methods  
  • STA 5206 – Analysis of Variance and Design of Experiments 

Please note: ECO 5416 Econometrics I and ECO 5423 Econometrics II may substitute for STA 5207 or STA 5206. This would allow students to take ECO 5427 Limited Dependent Variables and ECO 5428 Time Series in the first-year summer. Students could then take ECO 5424 Panel Data in the fall of the second year. Students can also substitute ECO 5420 for either STA option.

Elective Courses:

  • ECO 5114 – Applied Microeconomics I
  • ECO 5416 – Econometrics I
  • ECO 5420 – Applied Econometrics
  • ECO 5423 – Econometrics II
  • ECO 5424 – Econometric Methods for Panel Data
  • ECO 5427 – Limited Dependent Variable Models
  • ECO 5428 – Time Series Models
  • STA 5066 – Data Management with SAS
  • STA 5238 – Applied Logistic Regression
  • STA 5635 – Applied Machine Learning

II. Marketing Theory Requirements

The theory courses and seminars provide opportunities for in-depth study. The following five doctoral seminars and courses are required in Marketing:

  • ISM 6979  – Seminar in Philosophy of Science
  • MAR 6575 – Seminar in Consumer Behavior Theory
  • MAR 6817 – Seminar in Services Marketing
  • MAR 6828 – Seminar in Business-to-Business Marketing
  • MAR 6506 – Seminar in Consumer Behavior Methods

Elective Courses:

  • MAN 6275 – Organizational Behavior I
  • MAN 6306 – Seminar in Human Resource Management
  • MAN 6235 – Seminar in Organizational Theory
  • MAN 6795 – Seminar in Strategic Management: Selected Topics
  • MAN 6932 – Seminar in Strategic Management I: Literature

In consultation with the student's primary-area adviser, additional courses may also be selected.

III. Professional Development Requirements

The purpose of this sequence of courses is to prepare each individual for a career as a marketing academician. The course offerings are included below:

Required Courses:

  • MAR 6918 – DIS for Publication
  • MAR 6919 – Supervised Teaching
  • GEB 6904 – Readings for Examination

In addition to these courses, first- and second-year students will participate in a professional development series that will be an additional registered course in each semester of the first two years of the program.

Suggested Course Sequence for Marketing Doctoral Students





First Year


  • STA 5207: Applied Regression Methods1
  • ISM 6979: Seminar in Philosophy of Sciencea
  • MAR 6575: Seminar in Consumer Behavior Theory
  • GEB 6931: Professional Development
  • STA 5206: Analysis of Variance and Design of Experiments1
  • MAN 6917: Seminar in Research Designa
  • MAR 6506: Seminar in Consumer Behavior Methods
  • GEB 6931: Professional Development
  • MAR 5625: Marketing Research and Analytics
  • DIS (6 hours)

Second Year             

  • MAR 6828: Seminar in Business-to-Business Marketingb
  • MAR 6817: Seminar in Services Marketing
  • ECO, MAN or STA Course of Support Area 1
  • GEB 6931: Professional Development
  • MAR 6665: Seminar in Marketing Models (SEM)b
  • MAR 6636: Multivariate Statistics
  • ECO, MAN or STA Course of Support Area 2
  • GEB 6931: Professional Development
  • GEB 6904: Readings for Examination (6 hours)
  • MAR 8964: Preliminary Examination (0 hours)
  • MAR 6919: Supervised Teaching


Third Year       

  • Dissertation
  • Dissertation
  • Dissertation

Fourth Year

  • Dissertation
  • Dissertation
  • Dissertation
Fifth Year

  • Dissertation
  • Dissertation
  • Dissertation and Defense

1May substitute ECO 5416 Econometrics I and ECO 5423 Econometrics II. This would allow students to take ECO 5427 Limited Dependent Variables and ECO 5428 Time Series in the first-year summer. Students could then take ECO 5424 Panel Data in the fall of the Second year. Students can also substitute ECO 5420 for either STA option.
aTaken in even years (2016, 2018) by both first- and second-year students
bTaken in odd years (2017, 2019) by both first- and second-year students


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Admission decisions are made by the college’s Doctoral Admissions Committee and are based on a combination of factors, including prior academic record from accepted universities; GRE or Graduate Management Admission Test (GMAT preferred) scores taken within the past five years; letters of recommendation; experience; record of accomplishments. Admission is competitive and focused on students with grade-point averages of 3.5 or higher and GMAT scores of at least 600 or GRE scores of at least 155 on each section of the revised GRE.

Application Checklist

  • Login to https://admissions.fsu.edu/gradapp (applications will only accepted through this portal)
  • Begin your application by logging in with your FSUID or clicking the link to register to get one
  • Complete your online application form
  • Include the names and contact information for at least 3 (required) references
    • This will generate automated email sent to your references by our system to request that they submit a recommendation for you and answer a series of standardized questions.
  • Submit your Statement of Purpose (2-3 pages)
  • Submit a current resume or C.V
  • Pay the nonrefundable $30 application fee
  • Request that each college or university you have attended submit an official transcript to FSU
    • Transcripts are considered official if they are sent directly to FSU (either through the U.S. mail or electronically) by your undergraduate or graduate institution. In some cases, an unofficial transcript may be used during the initial review process, however an official transcript must be submitted prior to admission.
  • Request that official GMAT or GRE scores (and TOEFL or IELTS, if applicable) be submitted to FSU 
    • Test scores will only be considered official if sent directly from the testing service. The code for ETS to send (GRE and TOEFL) scores to FSU is 5219. The code to send GMAT scores to FSU is PN8K567.
    • An English proficiency exam score (TOEFL or IELTS) must be submitted for international applicants whose native language is not English or who have not received a college degree from an institution where the instruction is primarily in English.
    • Have transcripts and test scores sent to graduateadmissions@fsu.edu or:
      Admissions Office 
      PO Box 3062400, 282 Champions Way 
      Florida State University


The doctoral program is a full-time program that lasts four to five years. Students should plan to live in the Tallahassee area year-round, including summers. Our program is not set up for individuals who wish to take courses part time or online.

International Applicants

International applicants whose native language is not English and who have not completed an undergraduate or graduate degree in an English-speaking country are required to take either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS) and submit official test results in order to be admitted to The Florida State University. The College of Business requires a minimum TOEFL score of 600 on the paper-based test and 100 on the internet-based test, or a minimum of 7.0 on the IELTS exam, taken within the past two (2) years.

A minimum score of 25 for each section of the TOEFL is strongly recommended. In addition, international graduate applicants seeking teaching assistantships are required to pass a test of spoken English.

For more international applicant information, visit http://admissions.fsu.edu/international external link icon for information concerning financial responsibilities, degree equivalency, etc.

For further questions regarding the admissions process, please contact Gail Palo, Ph.D. academic adviser.

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Program Costs

Ph.D. students typically take 27-33 credit hours each year. Here are the estimated program costs for the 2018-2019 academic year:

  • Florida residents: $479.32 (tuition plus fees) per credit hour. Total estimated program cost is $12,941.64 - $15,817.56 per year.
  • Non-Florida residents: $1,110.72 (tuition plus fees) per credit hour. Total estimated program cost is $29,989.44 - $36,653.76 per year.

Note: These costs do not include required books, supplies for courses, or required health insurance. Costs are subject to change. Fees above do not include some per-term flat fees for FSUCard and facilities use. For a breakdown of on-campus student fees and their explanations, visit the university’s Tuition Rates page.

Financial Assistance

The College of Business provides Marketing Ph.D. students with a $30,000 stipend, which includes a $2,500 professional development budget. 

The College of Business awards financial assistance to applicants based on academic criteria and performance. The goal of the college is to provide assistantships and/or fellowships to all of our admitted doctoral students, subject to overall enrollment and fiscal limitations. Currently, all of the doctoral students who request funding, are in good academic standing, and who are in residence receive some level of financial assistance from the college. Annual stipends and supplementary assistance such as travel expenses for conference attendance will vary among cohorts and programs. Students who are not Florida residents should note that tuition waivers associated with assistantships only cover the out-of-state portion of their tuition for year one of the program. Out-of-state tuition waivers are generally not available for years two through five.

Doctoral students receive financial assistance for up to five years provided they maintain a satisfactory level of academic and work performance.


The College of Business awards financial assistance to applicants based on academic criteria and performance. There are various scholarships available for graduate students. Please click here to visit our graduate scholarships page.

(Applicants are strongly encouraged to submit all completed application materials before January 15 to be eligible for additional funding opportunities at the university level).

  • For a full list of Florida State University funding and awards, visit gradschool.fsu.edu external link icon
  • For more information on Florida State University's research and research funding, visit research.fsu.edu external link icon
  • For more information on Florida State University's graduate fellowships and awards, visit ogfa.fsu.edu external link icon

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