Marketing involves the creation and delivery of value through goods, services, information, ideas or other products in order to satisfy the needs and wants of both customers and organizations. The marketing major course of study includes such topics as marketing strategy, consumer behavior, service operations and market research techniques, which cover how today's organizations create and deliver good value.
Graduates of the program are employed by a wide variety of organizations, such as consumer products companies, distribution companies, a wide range of service providers, and sports and entertainment firms.
The Marketing major is a limited-access program. To be admitted to the major, a student must meet the admission requirements for limited-access programs in the College of Business. Upon completing all requirements for this major, the student will graduate with a Bachelor of Science in Marketing with a major in Marketing.
Courses for the major are updated each academic year. Students must use the course requirements from the academic year in which they were accepted into the College of Business. Typically students are admitted to the college beginning their junior year, and the academic year runs fall through summer.
Mapping is Florida State University’s academic advising and monitoring system that provides each student with a recommended eight semester map for completing their bachelor’s degree in four years. Summer semesters are not included in degree mapping, but the student may use summer terms to either get ahead or catch up in their degree program.
Students are not required to complete all of the recommended classes on their map to remain on course; they simply must meet certain minimum requirements known as "milestones." Milestones include a minimum grade point average (GPA), completion of specific classes and minimum grades (“C-” or better) in the milestone classes. Milestones are identified on each major map. All incoming freshmen are monitored for Semester 1 milestone criteria, regardless of the number of hours they previously accumulated through dual enrollment and/or credit by examination.
Students will be contacted if they are not making the appropriate progress. Students who do not satisfy the appropriate milestones at the end of any semester will be notified by the university. The first time a student is off course, a Hold will be placed on registration; and the student will be required to contact an adviser to have the registration Hold removed. The adviser will discuss: (1) what is necessary to get back on course; and/or (2) possible alternative majors. If the student is off course for two consecutive semesters, a Hold placed is placed on registration; and the student will be required to change their major to an area outside of business.
Opportunities for students to learn outside the classroom are offered through our internship program and international programs and numerous networking and leadership opportunities are available through student organizations, such as the American Marketing Association and the Sales Club and several events held during the academic year. Generous scholarships help support students along the way.
Highly qualified FSU students enrolled in this major are able to pursue a combined bachelor’s/master’s pathway that gives them a jump-start on a master’s degree. Combined pathway students substitute specific graduate coursework for undergraduate classes and double count up to nine credit hours of coursework toward requirements for both degrees. To learn more, meet with an advisor in the Undergraduate Programs Office before registering for senior coursework. Learn more about combined pathway options and GPA criteria at business.fsu.edu/combined-pathways.