Ph.D., Management Science, University of Texas at Dallas
MBA, Marketing and Finance, Southern Methodist University
B.S., Computer Science, Politehnica University of Bucharest
Marketing Research
Marketing and Business Analytics
Digital Marketing
Dr. Marina Girju is an assistant lecturer in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s College of Business, where she teaches classes in marketing research and social media analytics. Her teaching interests include marketing, digital marketing, business and marketing analytics, with numerous experiential learning projects and hands-on practical applications across a variety of industries, national and international markets. Girju also serves as a faculty advisor for the Business Case Club in the college.
Prior to FSU, Girju served as an associate dean and professor of marketing for the School of Business at California Baptist University. She also brings many years of professional experience working as a director of sales and marketing, senior business analyst and network engineer for The World Bank, FritoLay/PepsiCo, Research International (bought by the Kantar Group and now WPP), high tech startup companies in Silicon Valley and the Dallas Technology Corridor. Since 2002, Girju has served as a commercialization reviewer for the Small Business Innovation and Research Division at the National Science Foundation.
Tsai, Y. L., Mochon, D., Ratchford, M., & Girju, M. (2025). "When Sports Drive Snacks: A Natural Experiment on Situational Consumption Triggers" Available at SSRN 4171310.
Moore, K., Walker, D., & Girju, M. (2025). "Snack attack: What factors affect American snacking behavior?" Food Quality and Preference, 122, 105309.
Janakiraman, R., Kamatham, H., Feurer, S., Rishika, R., Phogaat, B., & Girju, M. (2024). "Spring forward = fall back? The effect of daylight saving time change on consumers’ unhealthy behavior" Journal of Marketing, 88(6), 64-84.
Faber, A., Bee, C., Girju, M., Onel, N., Rossi, A. M., Cozac, M., ... & Song, C. E. (2022). "The paradoxes of smartphone use: Understanding the user experience in today's connected world" Journal of Consumer Affairs, 56(3), 1260-1283.
Girju, R., & Girju, M. (2022, July). "Design considerations for an NLP-driven empathy and emotion interface for clinician training via telemedicine" In Proceedings of the Second Workshop on Bridging Human--Computer Interaction and Natural Language Processing (pp. 21-27).
Girju, M., & Ratchford, M. (2019). "The influences of portion size, context and package characteristics on snack food consumption: evidence from a US rolling cross-sectional survey" Journal of Food Products Marketing, 25(3), 295-321.
Gallan, A. S., Girju, M., & Girju, R. (2017). "Perfect ratings with negative comments: Learning from contradictory patient survey responses" Patient Experience Journal, 4(3), 15-28.
Girju, M., Prasad, A., & Ratchford, B. T. (2013). "Pure components versus pure bundling in a marketing channel" Journal of Retailing, 89(4), 423-437.
Dr Girju speaks Spanish fluently and has a working knowledge of French and Italian. She has traveled to over 20 countries in Europe, Asia, the Middle East and South America, and likes to garden and cook recipes from around the world. She donates home-grown organic vegetables and fruits to food pantries at her church and mentors high-school students and guides college students to internships and successful early careers.
2023 California Baptist University Outstanding Assessment Award
2012 University of Texas at Dallas Teaching Award (Undergraduate)
2007 Research International Path Award
