Melanie Yeager initiates and manages strategies to showcase the College of Business’ rankings and academic strengths. She is leading the development of the college’s comprehensive annual report process and has been helping coordinate and carry out the college’s transition to a new CRM system to handle prospective graduate student data and communications. Additionally, Melanie supervises frontline marketing and advertising of the college’s graduate programs, assists with academic department newsletters and serves as editor for the communications team. Before returning to school for her MBA, Yeager spent 15-plus years reporting, writing and editing for newspapers in Texas, Illinois and Florida, earning national expertise in K-12 and higher education.