Nada Usina

Nada Usina

Nada Usina

CEO, NU Search

2023 Alumni Hall of Fame Inductee

(BS Marketing & Multinational Business ’93; MS Sport Management ’94)

Nada Usina is CEO of NU Search, an executive search and advisory firm formed in March 2023.

Usina’s previous position was senior partner at Russell Reynolds and Associates in New York City, where she led the firm’s global technology sector and the firm’s global media, entertainment and sports practices. She also served on the firm’s executive committee. 

At Russell Reynolds, she focused on senior-level assignments in media, entertainment and convergence, including traditional, online and mobile media and technology companies in both entertainment and sports. Her clients included Fortune 500 companies, leading media and entertainment brands, venture-capital startups and private, equity-backed firms.

A longtime leader in the new media and mobile industries, Usina previously managed multiple profitable business ventures in sports and entertainment, many of which leveraged the emergence of new technologies. She served as president of publicly traded JumpTV, which merged with NeuLion to become the world's leading online video and IPTV multi-platform provider. Prior to joining that, Usina was president of XOS Broadband Network, which JumpTV acquired for $60.25 million in September 2007.

Usina served as general manager and president at Nokia Canada and general manager for Nokia's entertainment and media business in North and South America. She also directed Yahoo!'s entertainment business development and sales programs, working with studios, networks, broadcasters, music labels, game publishers and advertisers. In addition, she led the sports business and marketing teams at, which was acquired by Yahoo! for $5.7 billion during her tenure.

Her other positions have included leadership roles at Atlanta Committee for the Olympic Games and the Florida Sports Foundation. She has been a member of the FSU Seminole Boosters board, which supports the Athletics Department, and she now serves on the executive committee of the FSU College of Business Board of Governors.

A native of Toronto, Usina moved to the U.S. on an athletic scholarship, swimming for FSU and serving as captain of its women’s swim team. She earned a bachelor’s in marketing and multinational business and a master’s in sport management, both from FSU.