Dr. Dhruv Grewal Biography

Toyota Chair of Commerce and Electronic Business
Babson College

Dr. Dhruv Grewal’s research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and marketing research. He is a Distinguished Fellow of the Academy of Marketing Science, and since 1991, he has ranked as one of the most prolific scholars in the field. To date, he has published more than 120 articles in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology and Journal of the Academy of Marketing Science. Dr. Grewal has also coauthored several books and is serving on numerous editorial review boards. Dr. Grewal received the 2013 Distinguished Graduate Alumnus Award from Virginia Tech, the 2012 Lifetime Achievement Award in Pricing from the AMA Retailing & Pricing SIG, the 2010 Lifetime Achievement Award in Retailing from the AMA Retailing SIG, the 2005 Lifetime Achievement in Behavioral Pricing Award from Fordham University and the 2010 AMS Cutco/Vector Distinguished Educator Award.