Ph.D. - Marketing, University of Tennessee
M.B.A., University of North Florida
B.S. - Biomedical Science, University of North Florida
Retail and Frontline Marketing Strategy, Blood Donations, Digital Technology, Public Policy
Dr. Riley T. Krotz is an assistant professor in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s College of Business. His research explores digital marketing and technology in retail and service settings, focusing on the organizational frontlines, public policy and blood donations.
Dr. Krotz has an elderly, toothless, rescue dog named Grandpa.
2023 Congressional Commendation
Senate, United States of America
2023 2023 LifeShare Advancement in Blood Science Award
LifeShare Blood Center, America’s Blood Centers
2022 Best Paper Award for Significant Contributions to the Literature
AMA Retail & Pricing SIG
2022 AMA Organizational Frontlines Young Scholar Research Award
AMA Organizational Frontlines Research Interest Group
