Michael Burrage II

Michael Burrage II is a doctoral candidate in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s Herbert Wertheim College of Business. His primary research interest lies in consumer-based strategy, with a focus on how consumers respond to sociolinguistic signals across frontline service and online advertising contexts, particularly in shaping persuasion, compliance, and marketplace outcomes.
 
Burrage’s research examines how elements of communication and interaction in service environments and digital platforms shape consumer perception, decision-making, and behavior. His work explores topics such as retail service environments, virtual influencers, and social campaign advertising, unified by a broader focus on how communication signals influence consumer responses across marketplace settings. He has presented his research at leading academic conferences, including the American Marketing Association and Frontiers in Service, and has been an invited speaker at Boston College and American University.
 
His work has been recognized with several honors and awards, including selection for the Marketing and Public Policy Junior Scholars Workshop and the PhD Project Baruch College Research Symposium, the McKnight Doctoral Fellowship, and first place in the PhD Project Annual Conference Three Minute Thesis competition.
 
Burrage is actively involved in the academic community and currently serves as Secretary for the PhD Project Marketing Student Doctoral Association. He has also contributed as a reviewer for major conferences, including the American Marketing Association and the Marketing and Public Policy Conference.