- Information Technology and its Impact on a Firm's Marketing Strategies
- Information Technology for Global Supply Chain Management
- Information Technology and Firm Internationalization
- International Buyer-Seller Relationships
Dr. Daekwan Kim is a professor in the Department of Marketing at Florida State University’s College of Business. His research interests include the impact of IT on firms’ marketing strategies and activities, marketing/international marketing strategies, multinational brand management, customer equity and international buyer-seller relationships. His research has been published in the Journal of International Business Studies, Journal of Academy of Marketing Science, Decision Sciences Journal, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, International Marketing Review and among other journals.
Kim received his bachelor’s degree in economics from Yonsei University in South Korea and his MBA in international business and management information systems from Kent State University. His Ph.D. is in marketing from Michigan State University.
“Signalling Strategies of Exporters on Internet Business-to-Business Platforms,” Forthcoming at Journal of Management Studies.
“E-platform use and exporting in the context of Alibaba: A signaling theory perspective,” Journal of International Business Studies, (2021), 52, 1501-1528, with B. Jean, K. Zhou, and S.T. Cavusgil.
"Drivers and Performance Outcomes of Supplier Innovation Generation in Customer-Supplier Relationships: The Role of Power-Dependence," Decision Sciences Journal, (2012) , 43 (6) with B. Jean and R. Sinkovics.
"Systems Collaboration and Strategic Collaboration: Their Impacts on Supply Chain Responsiveness and Market Performance," Decision Sciences Journal, (2010), 41 (4), 955-981, with R. Lee.
"Drivers and Performance Outcomes of Knowledge Sharing for Suppliers in Power-asymmetric Cross-border Relationships: The Role of Communication Culture," Journal of International Marketing, (2010), 18 (1), 63-85, with B. Jean and R. Sinkovics.
"International Business Competence and the Contemporary Firm," Journal of International Business Studies, (2009), 40 (2), 255-273, with G. Knight.
"Information System Innovations and Supply-Chain Management: Channel Relationships and Firm Performance," Journal of the Academy of Marketing Science, (2006), 34 (1), 40-54, with S.T. Cavusgil and R. Calantone.
- Senior Editor, International Business Review
- Associate Editor, Decision Sciences
- Editorial Review Board, Industrial Marketing Review
- Editorial Review Board, Journal of Business Research
- Editorial Review Board, Journal of International Marketing
- Editorial Review Board, Thunderbird International Business Review
- 2013 Doug Dunlap Research Scholar
Committed to Inclusivity