As Program Director, Mr. Horton is responsible for the solicitation and management of contracts and grants for the Institute for Applied Business Research and engaging College of Business faculty and students in externally-funded research, instruction, and service development projects. Mr. Horton is a leader in the field of transportation demand management and works to bring a business perspective to transportation planning initiatives. He has been recognized for his contributions to the industry, chaired several regional and international conferences, and facilitated or given numerous presentations to industry professionals. In addition to his role as Program Director, Mr. Horton currently serves as mentor to the newly formed College of Business Student Consulting Group.