Ph.D, Marketing, Texas A&M University (2023)
M.B.A, Entrepreneurship & Marketing, Rochester Institute of Technology (2010),
B.Tech, Mechanical Engineering, NIT-Warangal, India (2006)
B2B Marketing Strategy
Platform Marketing Strategy
Machine Learning
Narendra Bosukonda is an assistant professor in the Dr. Persis E. Rockwood School of Marketing at Florida State University’s College of Business. He comes to academia with more than 12 years of experience in marketing, where he has worked and consulted with startups and service and manufacturing firms in the U.S. and India in formulating business plans, developing market entry strategies and customer value propositions.
Bosukonda currently teaches a marketing research course and conducts research in B2B marketing strategy, political marketing and social media platforms. His work is published in the Journal of Academy of Marketing Science, Marketing Letters.
Dr. Bosukonda spends his spare time practicing archery and ancient Indian fitness equipment such as mudgars, gada.
