The Wells Fargo Distinguished Scholar Series in the College of Business at Florida State University is made possible by a generous grant from Wells Fargo. This series brings together marketing scholars of all career stages, to be inspired by genuine research curiosity and intellectual exchange.
Since its inception in 2004, this lecture series has allowed the Dr. Persis E. Rockwood School of Marketing to welcome some of the world's leading educators in marketing. This is an invaluable forum for students and faculty alike to gain insight into and learn from some of the discipline's greatest minds.
As such the Wells Fargo Distinguished Scholar Series not only honors and further enriches the academic culture within the College of Business, but it also indicates the school's commitment to the highest standards of scholarship, and it helps keep Florida State’s College of Business at the forefront of scholarly research.
To learn more about this event, please contact Dr. Narendra Bosukonda or Dr. Riley Krotz.
Fall 2024 Scholar
October 11
9 – 10:30 a.m.
106 RBA
Alok Kumar, Ph.D.
Steve & Jennifer David Chair in Business and Professor of Marketing
University of Nebraska – Lincoln
Presenting: Supplier Development by Industrial Buyers: How and When?
Past Series Scholars
Spring 2023
- Page Moreau, University of Wisconsin
- Tiffany White, University of Illinois – Urbana Champaign
Spring 2022
- V. "VK" Kumar, St. John's University
- Jan Wieseke, Ruhr-University of Bochum
Fall 2021
- Kimberly Whitler, University of Virginia
- Aradhna Krishna, University of Michigan
Fall 2019
- Rajdeep Grewal, University of North Carolina - Chapel Hill
Spring 2019
- Hope Jensen Shau, University of Arizona
- Dhruv Grewal, Babson College
Fall 2018
- Dhruv Grewal, Babson College
Fall 2017
- J. Jeffrey Inman and Albert Wesley Frey, University of Pittsburgh
- Juliano Laran, University of Miami
Spring 2017
- Christine Moorman, Duke University
Fall 2016
- Rebecca Hamilton, Georgetown University
Spring 2016
- Thorsten Hennig-Thurau, University of Muenster, Germany
Fall 2015
- Rob Palmatier, University of Washington
Spring 2015
- Lisa E. Bolton, Pennsylvania State University
- Mary Jo Bitner, Arizona State University
