Faculty News

FSU researcher: Digital tools including AI alter consumer trust, purchasing decisions

Colleen Harmeling’s new study with Rachel Hochstein, an assistant professor of marketing at the University of Missouri-Kansas City, and Taylor Perko, who served as an FSU research assistant while earning her MBA from the College of Business, appears in the Journal of the Academy of Marketing Science. 


C.F. Sirmans, ‘an unparalleled figure’ in real estate studies

C.F. Sirmans, a highly venerated and decorated real estate economist and professor emeritus in the Florida State University College of Business, passed away on March 25, about three years after having been diagnosed with Parkinson’s disease. He was 74.


‘Gut’ and logic: Analytics expert provides bracket tips for basketball novices

Lance Kerwin, an associate lecturer in the FSU College of Business, offers basic advice to people who don’t know much about college basketball but would like to participate in the mad March custom of office bracket challenges.


FSU real estate program stands at No. 2 in ‘REAL’ global research rankings

The latest Real Estate Academic Leadership (REAL) rankings for authors and institutions show FSU’s real estate faculty tied at No. 2 with National University of Singapore. Among authors, FSU’s Tingyu Zhou ties for the No. 4 ranking, while fellow faculty member Chongyu Wang ties for 10th in the world.


Rebranded Organizational Effectiveness Institute to tackle new-century challenges

Behold the FSU Organizational Effectiveness Institute, formerly the Center for Human Resource Management, and meet Samantha Paustian-Underdahl, the Barry and Janice Anderson Director of the institute and the Mary Tilley Bessemer Associate Professor of Business Administration. 


Accounting researcher says diversity influences retention, quality

A new study from a Florida State University College of Business researcher finds that firms with greater gender and ethnic diversity retain more accountants and produce better audits.


Two-time Fulbright recipient embraces mission to support the people of Kosovo

Professor Ruby Lee sometimes finds herself going through old photos, ones that she can hold in her hands and close to her heart. They include pictures from 1990 – before the digital age – when she, on a journey to learn more about the world, backpacked across central and eastern Europe and encountered perfect strangers who shared her penchant for kindness and connection. She especially remembers their generosity.


'Genuinely honored': Accounting faculty member receives one-year appointment to key SEC role

A faculty member from the Florida State University College of Business accounting department has won a selective one-year U.S. Securities and Exchange Commission appointment that college officials boast as a boon to her and the university's national and international reputation. Aleksandra "Ally" Zimmerman, an assistant professor and Dean's Emerging Scholar who specializes in auditing and taxation, in August will begin her assignment in the SEC Academic Intergovernmental Personnel Act Mobility Program in Washington, D.C.


FSU researcher: Comparatively poor maternity benefits can prompt new mothers to leave their jobs

If companies want to ensure that pregnant women and new mothers stay on their payrolls, they'd do well to offer competitive maternity benefits. They'd also want to hire and retain supportive managers and leaders. So suggests new research by Samantha Paustian-Underdahl, the Mary Tilley Bessemer Associate Professor of Business Administration in the Florida State University College of Business.


Eminent marketing scholar continues to blaze new trails

Diligence and dedication continue to result in recognition for Maura Scott, recently named Florida State University College of Business' inaugural Dr. Persis E. and Dr. Charles E. Rockwood Eminent Scholar in Marketing.