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Inside an FSU case competition team's improbable cross-country journey and top U.S. performance

Four Florida State University students, including two from the College of Business, made a 3,000-mile trip two weeks ago to a competition in Tacoma, Washington. But this was no mere journey. This was an odyssey that featured a storybook ending.


Bruning Speaker Series: Alumna thrives in role 'rooted in judgment and discretion'

​​​​​​​Nada Usina judges people for a living. Ask her. "Actually, that's exactly what I do," she said. Usina spoke recently as the featured guest in the Charles A. Bruning Distinguished Speaker Series, a recurring event in which top executives share career experiences and industry insights with students in the Florida State University College of Business.


FSU SouthState Bank Case Competition: The Birth of an 'Exciting' Event

On the night before a 16-team event that offered a big prize and a bold experience, SouthState Bank executive Mark Thompson gave participants a pep talk – not about the competition but about their ambition.


Eminent marketing scholar continues to blaze new trails

Diligence and dedication continue to result in recognition for Maura Scott, recently named Florida State University College of Business' inaugural Dr. Persis E. and Dr. Charles E. Rockwood Eminent Scholar in Marketing.


Early achievements result in marketing award for FSU scholar

Her research shows up in more than a thousand citations by fellow scholars. Her new findings resulted in five papers that are under advanced review at premier marketing journals. She has served on at least four journal editorial boards and at least five dissertation committees. The breadth of achievements by Colleen Harmeling reads like a list of feats that most faculty aspire to accomplish over the course of their career. For her success as an emerging female research star and mentor, the American Marketing Association recently named Harmeling winner of its 2023 Erin Anderson Award.


In the spirit of its namesake, the fledgling Rockwood School of Marketing aims big

Toward one end of the shiny third floor of the Rovetta Business Annex, she grabs your attention. Her face, and especially her smile, dominate an encased poster that tells you: "She lived with the future in mind." A few steps from there, a sign at an entranceway reminds you that Persis E. Rockwood lives on. "The Rockwood School of Marketing," said Mike Brady, director of the school and the Bob Sasser Professor of Marketing. "I can't read that – or say that – enough."


'Incredible win': FSU ties for top spot in prestigious stock-pitch competition

Two College of Business students saw to it last week that business schools throughout the country would take stock of Florida State University. Sophomore Mason Pullum and junior Cole Clemons, both finance majors, tied for first place with a team from Virginia's Washington and Lee University in the 9th annual Student Managed Investment Fund Stock Pitch competition at the University of Georgia's Terry School of Business.


Calling all working dads who do daily chores

Samantha Paustian-Underdahl seeks volunteers for a study she's embarking on with Shanna Daniels, a fellow faculty member in the Department of Management.


'You can tell how much he cares': Brooks stresses 'competitive advantage' for MBA students

Consider the lengths to which Darren Brooks has gone to assist and promote the Florida State University College of Business. For the college and its students in recent months, he has: busted a dance move to great reviews, simultaneously tackled multiple roles and gotten pies smeared in his face and liked it. "I'm having a ball," Brooks said. "I really do enjoy what I do." But don't misunderstand: He means business.


FSU experts offer tax tips as April 18 approaches

So here we are, in the most loathsome time of year, and we're not referring to the weather. We're talking about tax season. See? We made you wince. We offer five faculty members from Florida State University's College of Business to help ease the anxiety of the paperwork, personal allowances and, if you're late, penalties of filing your taxes.